Last Updated: [Insert Date]

At Hallmark, we understand that trust is the foundation of every meaningful relationship—just like the heartfelt gifts we create. This Privacy Policy explains how we collect, use, and protect your personal information when you visit ushallmark.com (the “Site”).

1. Information We Collect

We collect information to provide you with thoughtful service and to improve your shopping experience:

  • Personal Information: When you make a purchase, create an account, or contact customer service, we collect information such as your name, email address, shipping address, payment details, and phone number.
  • Transaction Information: Details about the gifts you purchase (such as recordable storybooks, plush toys, or inspirational books) and your payment method.
  • Browsing Information: Through cookies and similar technologies, we collect data about how you interact with our Site, including pages viewed, search terms, and items added to your cart.
  • Communications: When you contact us at [email protected], we keep records of those interactions.

2. How We Use Your Information

We use your information with the same care we put into crafting our products:

  • To process your orders for our classic stuffed animals, kids books, and other thoughtful gifts
  • To provide customer service and support
  • To improve our Site and product offerings (like our Itty BittysÂŽ collection or developmental toys)
  • To send you information about promotions, new products (like our latest arts & crafts items), and special offers—only if you’ve opted in
  • To prevent fraud and enhance the security of our Site
  • To comply with legal obligations

3. Sharing of Information

We treat your information with the same confidentiality we apply to our guest books and personal photo albums:

  • Service Providers: We share information with trusted partners who help us operate our Site, process payments, and deliver your gifts worldwide (except certain Asian and remote regions).
  • Legal Requirements: We may disclose information when required by law or to protect our rights and the safety of others.
  • Business Transfers: In the event of a merger or acquisition, customer information may be transferred as part of the business assets.

We never sell your personal information to third parties for their marketing purposes.

4. Data Storage and Security

Just as we carefully inspect every album and stuffed animal before shipping, we implement appropriate security measures to protect your information:

  • We store data on secure servers and retain it only as long as necessary for the purposes outlined in this policy.
  • Payment transactions are encrypted using SSL technology—the same security used by major credit card networks like Visa and MasterCard.
  • While we strive to protect your information, no electronic transmission or storage is 100% secure. We encourage you to use strong passwords and protect your login details.

5. Your Rights and Choices

We respect your rights, just as we respect the thought behind every gift:

  • Access and Update: You can review and update your account information by logging into your Hallmark account.
  • Marketing Communications: You may opt-out of promotional emails by following the unsubscribe link in any email.
  • Cookies: Most browsers allow you to control cookies through their settings preferences.
  • Data Deletion: You may request deletion of your personal information, subject to certain legal retention requirements.

To exercise these rights, please contact us at [email protected].

6. Cookies and Tracking Technologies

Our Site uses cookies—small data files—to enhance your shopping experience:

  • Essential Cookies: Necessary for basic functions like adding items to your cart when selecting baby & toddler toys or cookbooks.
  • Performance Cookies: Help us understand how customers navigate our Site, allowing us to improve the layout of our dolls & pretend play section and other categories.
  • Advertising Cookies: Enable us to show you relevant products, like suggesting matching puzzles & games for the gift books in your cart.

You can manage cookie preferences through your browser settings.

7. International Data Transfers

As we serve customers globally (except certain regions), your information may be transferred to and processed in countries other than your own. We ensure these transfers comply with applicable data protection laws.

8. Children’s Privacy

While we offer products for children like interactive stuffed animals and kids books, our Site is not directed at children under 13. We do not knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this policy occasionally, just as we refresh our collections of adult fiction books and arts & crafts supplies. The updated version will be posted on our Site with a new “Last Updated” date.

10. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Hallmark Customer Care
Email: [email protected]
Postal Address: 4429 Burton Avenue, Memphis, US 38117

Thank you for trusting Hallmark with your personal information—we value this trust as much as we value the joy of giving heartfelt gifts.